In his thought-provoking 'The Act of Creation' Arthur Koestler puts forward the theory that the creative process 'consists in the discovery of hidden similarities'. He argues that this is ...
In commercial creative work you are paid to find ways to communicate successfully with an audience. Your job is to ensure that your client’s audience ‘gets the message’ you ...
With the advancements in technology over the years, we can now accomplish many more design tasks than ever before. Productivity has increased immensely with more and more products being ...
“There is a muse, but he’s not going to come fluttering down into your writing room and scatter creative fairy-dust all over your typewriter or computer.” — Stephen King
Being ...
